Spectra launches anti-counterfeit UV inks

Spectra Packaging of the UK has launched a new print technique to help counter brand counterfeiting.

The technology - called Illuminate - is an invisible print technique that fluoresces and is revealed when exposed under ultraviolet (UV) light. It is described as a "glow in the dark ink finish that lights up under UV, providing a perfect anti-counterfeit packaging solution for customers wishing to protect their brand."

"Unfortunately, as counterfeiters become more sophisticated, consumers can often find it difficult to identify the difference between the genuine product and the imitation," said Chris Bridges, Spectra's technical director.

"We believe this new print technique will help with this growing problem within the industry." Spectra specialises in packaging for the cosmetics and personal care markets, focusing on PET and HDPE containers and closures.

According to figures released by Office for Harmonization in the Internal Market (OHIM), product counterfeiting generates nearly £3.5bn of direct losses annually for the European cosmetics industry. This figure amounts to nearly 8 per cent of total sales for the cosmetics and personal care industry in Europe.