PolyOne aims brand protection tech at consumer electronics

Plastics specialist PolyOne has started selling its Percept authentication system in tandem with thermoplastic elastomers used to make consumer electronics products.

First launched last year, the Percept range encompasses a series of formulation additives and taggants that can be added to polymer masterbatches during production and used to distinguish between authentic and counterfeit goods in the supply chain.

PolyOne's Versaflex elastomers are designed for use in the healthcare, consumer, electrical and electronics, packaging and appliance markets, and are generally used for products such as phone cases, smart watches, headphones, earbuds and other wearable electronics.

"When designing innovative consumer products, it is extremely important to protect brand equity, differentiated offering and overall revenues," said Charles Page, director of global marketing for PolyOne's GLS Thermoplastic Elastomers division.

The Percept technologies can be tailored to a wide variety of processing conditions, end-use applications, and authentication techniques based on overt, covert, or forensic-based approaches, according to the company.