Update: Nike steps up complaint about fake shoes on StockX

Resale platform StockX's claim that it only supplies authentic used streetwear is being put to the test in a lawsuit filed by Nike.

Nike claims it purchased four pairs of counterfeit sneakers on StockX, refuting claims that the platform authenticates all items it sells, and accuses the marketplace of false advertising, adding to earlier allegations of trademark infringement.

"Those four pairs of counterfeit shoes were all purchased within a short two-month period on StockX’s platform, all had affixed to them StockX’s ‘Verified Authentic’ hangtag, and all came with a paper receipt from StockX in the shoe box stating that the condition of the shoes is ‘100% Authentic'," said Nike in its complaint, according to a Bloomberg report.

StockX has now released the following comment on the new allegations:

"We take customer protection extremely seriously, and we’ve invested millions to fight the proliferation of counterfeit products that virtually every global marketplace faces today. Nike's latest filing is not only baseless but also is curious given that their own brand protection team has communicated confidence in our authentication program, and that hundreds of Nike employees – including current senior executives – use StockX to buy and sell products. This latest tactic amounts to nothing more than a panicked and desperate attempt to resuscitate its losing legal case against our innovative Vault NFT program that revolutionises the way that consumers can buy, store, and sell collectibles safely, efficiently, and sustainably. Nike’s challenge has no merit and clearly demonstrates their lack of understanding of the modern marketplace."