Anti-counterfeit electronics and automotive market

A new report by Allied Market Research forecasts the global anti-counterfeit electronics and automobiles packaging market to grow at a compound annual growth rate (CAGR) of 10.1 per cent from 2015 to 2020, reaching a value of $24.2bn.

Hologram technology will dominate the authentication packaging technology market and is expected to reach $8bn in 2020, while taggants technology segment is projected to register the highest CAGR of 21.4 per cent during 2015-2020, says the report. called - World Anti-Counterfeit Electronics and Automobiles Packaging – Market Opportunities and Forecasts, 2014 -2020.

Be it fake memory chips or refurbished automotive components sold as new, every year counterfeit electronic goods and automobile accessories surge the market in large numbers. Businesses and consumer within automotive and semiconductor industry are respectively losing about $3bn and $75bn annually, says AMR.

The high value of counterfeiting has spiked the demand of anti-counterfeit technologies within these industries. Additionally, factors such as advanced tracking technologies and adoption of RFID technology is also contributing to the growth of this market. Moreover, the increasing consumers' awareness about counterfeit products and rising government efforts to counter electronic and automotive counterfeiting in developed as well as developing nations is supplementing the market growth. However, high cost associated with implementation of product identification setups and impact of anti-counterfeit products on distribution process will limit market growth.

Conventional authentication technologies such as holograms, inks and dyes are the highest revenue generator in the global anti-counterfeit electronics and automobiles packaging market owing to their economic pricing and ease of application. Track and trace technologies are gaining popularity as potential solution for product tracking and authentication. Barcode is one of the leading technologies among track-and-trace solutions and is widely used across electronics industry.

Key findings of the study:

- Inks & dyes and holograms collectively accounted for about 91.2% of the revenue generated in 2014;

- RFID technology market segment will grow at the highest rate during the forecast period, owing to its accuracy and multiple applications; and

- North America will continue to lead the global anti-counterfeit packaging (electronics and automobiles) market, closely followed by Europe.

Companies profiled in this report include: Alien Technology; AlpVision; Zebra Technologies; Avery Dennison; Giesecke & Devrient (G&D); Impinj; Datamax-O'Neil (Honeywell); Applied DNA Sciences; InkSure Technologies; and IAI industrial Systems.