Sproxil verification system rolls out in Pakistan

SMS-based verification specialist Sproxil has signed up its first client in Pakistan and will add its codes to the firm's automotive products.

The company is working with Western Exports to help protect its customers from purchasing counterfeit piston and ring products, which can damage vehicles and put motorists' safety in jeopardy. 

In addition to automotive products, Sproxil's text-message verification system has been applied to pharmaceuticals, fast-moving consumer goods, personal care, agribusiness and electrical products. The full text of the press release appears below:

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Sproxil officially launches operation in Pakistan

Company welcomes auto parts company Western Exports as the first client

Sproxil, the leading global provider of innovative brand protection and loyalty solutions, today announced that it has officially launched operations in Pakistan and welcomed their first client, further expanding the global reach of the company.

Pakistani consumers will now easily be able to verify that a product is genuine by SMS texting the unique code found on the package to short code 9786, using Sproxil's consumer verification mobile app or verifying online at sproxil.com/verify. Counterfeited products are recognised as a multi-billion dollar problem to manufacturers around the globe.

Western Exports (WE), a trusted manufacturer of high-quality automotive parts for over 40 years, will begin utilizing Sproxil’s Mobile Product Authentication (MPA) technology to help differentiate their piston and ring products from counterfeited parts. Consumers will be able to quickly verify that the products are genuine using their mobile devices at the point-of-sale.

“We established the Pakistan operations in response to the growing demand of consumers who want assurance that the products they are purchasing are genuine. We look forward to engaging with the estimated 80 per cent of Pakistani consumers using mobile devices,” explained Ashifi Gogo, CEO at Sproxil.

"We welcome Western Exports, the prestigious multi-national auto parts company, as our first Pakistani client."