South Korean nanoparticle firm joins IACC

South Korean nanomaterials firm Nanobrick is forging further into the anti-counterfeiting space after joining the International AntiCounterfeiting Coalition (IACC).

The membership has been described as a strategic move to boost Nanobrick’s access to a wider range of brands in need of anti-counterfeiting strategies, as well as to propel the firm onto the global stage and open opportunities for expansion and diversification, particularly in Europe.

“The IACC is a venue where a group of international experts are joining hands to generate tangible results against fake products. The fact that we became an IACC member shows that our anti-counterfeiting technology has been recognised by the international community,” a Nanobrick spokesman told the Korea Times.

The company has also expanded into the cosmetic sector after signing a contract with South Korean cosmetic firm Coreana, which will see Nanobrick provide its M-Tag product certification to guarantee products and eliminate the potential for fakes. The M-Check system will also allow clients and consumers to track online distribution channels through the use of QR codes via mobile devices.

With increasing focus on China and the growth of anti-counterfeiting solutions in the Asian region, there are more and more opportunities for firms like Nanobrick.

The Seoul-based company, which is the first Korean firm to join the IACC, produces a nanomaterial technology to stop counterfeits.

The main technology is the M-Tag, which is the official product to guarantee the safety of all foods, drinks and daily necessities for those attending the July 2016 Asia-Europe Meeting (ASEM).

Nanobrick’s technology involves the creation of a variety of nanoparticle-functional materials that can be applied to a number of industries. The nanoparticles can be arranged and modified by electric and magnetic fields to create changes in colour and transparency as anti-counterfeit tools. Such technology is cheaper than other anti-counterfeit solutions, which might require more expensive equipment. The company believes its technology is unable to be replicated.