Tetra Pak launches traceable packs for Russian dairy sector

Packaging giant Tetra Pak has started producing and supplying packaging material incorporating the Chestny ZNAK labelling required for Russian dairy producers.

The Center for Research in Perspective Technologies (CRPT), a public-private partnership that operates the traceability scheme, said today that has completed pilot studies to add the labels to its packaging, and shipped supplies to the first eight customers.

Orders from another 20 dairy producers are being manufactured at Tetra Pak's facility in Lobnya, it added.

Under Russian law, labelling of dairy products with a shelf life of more than 40 days will become mandatory from September 1, and extend to products with a shelf life of up to 40 days from December 1.

Russia's plan is eventually to make every single consumer good traded in the domestic market – including imported goods – digitally traceable at the unit level, offering protection against counterfeit goods and making it easier to harvest tax revenues.

When fully implemented – scheduled for 2024 – the Chestny ZNAK scheme will apply to the widest range of consumer goods of any track and trace scheme around the world.