Epson builds market awareness of authentic product through implementation of layered anti-counterfeiting technology

Author: De La Rue Authentication Solutions
Document type: .PDF case study

Abstract:

Epson Latin America estimated that 20% of the product in the market was counterfeit. Counterfeit product was entering the supply chain through local distributors. The existing anti-counterfeiting ink technology was compromised.

Epson developed a new strategy to target unauthorized distributors in key countries and build market awareness of authentic product.

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