Wines & Spirits - Anti-Counterfeit, Brand Protection & Product Authentication
Document type: .PDF whitepaper
Abstract:
Around 30 per cent of the alcohol consumed globally is thought to be counterfeit, with levels as high as 10 to 15 per cent even in fairly well-regulated markets such as the US and Europe. The trade in illicit wines and spirits is largely split into two categories - look-alike counterfeits which mimic genuine products but which are nearly always of inferior quality - and refilling of genuine bottles. Counterfeiting tends to be particularly prevalent for products with premium pricing and strong brand identify, and also those subject to high levels of taxation. Despite the significant losses attributed to counterfeiting the brand protection industry has yet to take off, with the global market for brand protection solutions estimated to be running at less than 0.5 per cent of counterfeiting-related global financial losses.
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