Hydro Flask files with ITC to protect brand from fakes

Stainless steel flask manufacturer Hydro Flask has filed a complaint with the International Trade Commission (ITC) to try to stem the imports of fake versions of its products into the US.

An ITC filing is typically the first stage in kicking off a federal investigation into an alleged case of intellectual property (IP) infringement, and in some cases can result in a block on the importation of infringing products, known as a Section 337 action, at US ports of entry.

Hydro Flask’s insulated water and beverage containers are becoming increasingly popular as people seek out alternatives to plastic flasks. Parent company Helen of Troy said: “We are taking a stand against online platforms, importers, and sellers that are complicit in facilitating the sales of counterfeit Hydro Flask products.”

The company said the ITC filing is “part of a multifaceted strategy to enforce its intellectual property and expand its brand protection initiatives.”