JTI unveils online tool in UK to help tackle illicit tobacco

Japan Tobacco International (JTI) has launched a new postcode facility to its website in the UK so retailers can check how their area is affected by illicit tobacco trade.

The postcode calculator has been added to its site intended for people and organisations in the retail trade.

By entering a postcode area or region, retailers will be able to find out how many seizures or prosecutions have taken place in that vicinity since 2017, including estimates of the quantity and total value of illicit tobacco seized.

“Illicit tobacco remains a serious problem and this new feature on our microsite is the latest development from JTI to support retailers in the fight against this issue,” said Ian Howell, UK anti-illicit trade manager at JTI.

“Our hope is that this new tool will enable retailers to remain vigilant and raise awareness of the scale of the problem in their local area.”