Applied DNA Sciences forges Japanese alliance

Applied DNA Sciences (APDN) has inked an agreement with printing group Nissha in a move that marks an expansion of the brand security specialist's activities in Japan.

Nissha will co-market APDN's DNA-based security printing for use on moulded plastics, such as those used in mobile phones, laptop computers and other electronic goods. The two companies have been working together to develop new applications for the DNA marker technology, including in-mould decoration (IMD), a printing technology that allows images to be attached to 3D plastics.

"We have already begun supplying Nissha with our DNA Authentication Markers. It extends our reach into Japan and Asia, where the need to verify authentic products, particularly in the mobile phone, computer and pharmaceutical space is highest," said James Hayward, president and chief executive of APDN.

APDN's SigNature brand of DNA marker is a botanical mark which can be placed on products and then verified with a high degree of reliability and accuracy in the lab. APDN claims it cannot be copied and provides a forensic chain of evidence that can be used to prosecute perpetrators. 


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