DHL launches real-time cargo tracker

Freight specialist DHL has launched a real-time, wireless tracker device for cargo that it says is the first device of its kind to meet specifications laid out by the US Federal Aviation Administration (FAA).

DHL is targeting the device - known as the DHL Smart Sentry - at customers such as pharmaceutical and biotechnology companies that ship high-value cargo that is also sensitive to environmental conditions. It was developed in collaboration with German tracking technology firm Agheera GmbH.

The locator device (pictured) - which is rechargeable and about the size of two packs of cigarettes - includes sensors for key measurements such as temperature, humidity, pressure, shock and vibration, while also tracking the location of the shipment. Location tracking can pick up diversions from a proscribed route, for example to provide a warning in case of cargo theft.

The DHL Smart Sentry transmits real-time data via a global cellular network to a central monitoring hub, which is manned at all times. Customers can also track their own shipments via a web-based dashboard.

DHL claims that use of the device can help customers save on insurance premiums and take rapid action should a shipment become compromised.

The company said the new technology has been certified by five commercial airline carriers, which can now offer it to customers requiring expedited air courier delivery services.

The device "will provide enhanced visibility along the entire supply chain and offers increased security for the expedited handling of sensitive cargo," commented DHL Global Same Day vice president and general manager John Fox.

"By implementing solutions for real-time asset tracking that harness the collaborative power of the web, DHL can increase top-line revenues by offering its customers value-added services many others aren't, while saving money by avoiding lost shipments and customer dissatisfaction," said James Brehm, senior strategist at market research firm Compass Intelligence.