People: New marketing head at Systech
Staff reporter, 19-Oct-2015
Systech International has appointed Darryl Brown as vice president of global strategic marketing.
Brown joins Systech after acting as a consultant for the xompany since 2014, and will help the serialisation and traceability specialist "further develop in key markets such as the US, Central Europe, Latin America and Asia," according to chief executive Robert DeJean.
Brown will be developing and executing marketing strategies "to expand the company's product suite into new markets that have a strong need for the company’s brand protection and anti-counterfeiting solutions such as animal health, contract packaging, life sciences, food and beverage, and consumer products."
Systech says it enjoyed significant double-digit growth last year and a record number of new customer contracts, and expects 2015 to be another high growth year on demand for its enterprise serialization, track and trace, authentication and anti-counterfeiting portfolio.
Last month, the company launched its UniSecure technology, a fingerprinting technology for printed materials such as barcodes that allows serialization and authentication in one platform.
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