Sproxil and mHealth partner in Saudi Arabia

Sproxil and Mobile Health Management Company (mHealth) have established a partnership to bring Sproxil’s award-winning Mobile Product Authentication (MPA) technology to the Saudi Arabian market.

mHealth Company will offer MPA alongside its suite of mHealth services, including the YourHealth tool, which allows users to subscribe to receive interactive content on healthy living in multiple languages.

MPA is offered free of cost (where applicable) to consumers and provides them with the ability to differentiate between fake and genuine goods that are sold in stores and open-air marketplaces. The technology helps consumers avoid counterfeit products, which may contain ingredients or components that are harmful to their health and safety.

Additionally, consumers can opt-in to receive promotional offers, content, and rewards from their favorite brands that use the MPA platform, all through their mobile phone. The technology, available on any mobile device and on the web, protects products across multiple industries around the world, including pharmaceuticals, consumer packaged goods, electrical cabling, automotive parts and home goods.

MPA has received worldwide recognition for its impact on anti-counterfeiting in emerging markets and is widely trusted by leading pharmaceutical companies to curb the multi-billion dollar counterfeit drug industry.

"mHealth Company is a premiere health resource in Saudi Arabia and a leader in the Middle East for leveraging mobile phone technology to support and promote healthier lifestyles," states Alden Zecha, CFO and Strategist at Sproxil.

"Having the opportunity to work with the organization gives us a strong advantage in the region. Through this partnership, we look forward to enabling greater consumer empowerment and engagement with mobile technology in Saudi Arabia."

"Sproxil’s mission to improve quality of life through innovative technology solutions parallels our own goals as an organization," states Dr. Hamad Al Omar, Chairman at mHealth Company.

"We are enthusiastic about partnering with a company that shares our focus on using mobile technology to advocate information sharing. We firmly believe in Sproxil’s business and are excited to be promoting its adoption in Saudi Arabia."