PR: Domino's new high-speed thermal transfer overprinter shapes the future of 'flexible' printing

Domino Printing Sciences (Domino), the expert in advanced variable data printing solutions, has launched a new high-speed, high-performance addition to its highly successful Vx-Series range of thermal transfer overprinters – the Vx350i. The Vx350i is specifically designed for easy integration into flexible packaging machinery, with improved printhead technology for faster printing when using both standard and resin-based thermal transfer ribbons for high-quality, durable, scratch-resistant codes without compromising production performance.

"According to Arizton, the global thermal transfer printer market is currently valued at approximately USD 640 million and is projected to grow to more than USD 1billion by 2029. This dramatic growth is partly driven by increasing consumer demand for single-serve snacks and on-the-go food options, combined with the global migration to 2D codes at the point of sale," says Sharmil Ghouse, Global Head of TTO and P&A, Domino. "These global shifts are driving demand for high-speed, high-resolution, durable coding solutions for flexible packaging – we have developed the Vx350i with this backdrop in mind."

For high-resolution printing of 2D codes that will stand the test of time without impacting production performance, the Vx350i has been developed to handle both standard and resin-based ribbons with no reduction in speed. Resin-based ribbons, known for delivering durable, scratch-resistant codes, have historically been more difficult for printers to handle, resulting in slower speeds. However, Domino's new Vx350i uses a unique blend of direct-drive ribbon technology, combined with printhead improvements for improved heat transfer, to achieve industry-leading speeds with resin-based ribbons.

The Vx350i encompasses a range of different printer and interface formats, including the option for a single-box, printer-only solution, with the printhead and controller all integrated into a single unit. This compact solution is ideal for integration into packaging machinery lines, including vertical and horizontal form fill seal equipment, as well as for food manufacturers with space-constrained packaging lines. All Vx350i options are significantly smaller than Domino's previous generation TTO printers, allowing for seamless replacement of older or competitor models while reusing existing bracketry.

"I am very pleased to present our new Vx350i to the market in response to the growing demand for thermal transfer overprinting and high-resolution 2D codes," says Tony McNulty, Chief Product Officer, Domino. "With the Vx350i, we are shaping the future of coding onto flexible packaging – with high-speed, durable printing as standard and a flexible, adaptable solution to suit a wide range of sectors and production environments."

About Domino

Since 1978, Domino Printing Sciences (Domino) has established a global reputation for the development and manufacture of coding, marking, and printing technologies, as well as its worldwide aftermarket products and customer services. Today, Domino offers one of the most comprehensive portfolios of complete end-to-end coding solutions designed to satisfy the compliance and productivity requirements of manufacturers across many sectors, including food, beverage, pharmaceutical, and industrial. The company's core technologies include innovative inkjet, laser, print and apply, and thermal transfer overprinting systems designed for the application of variable data, barcodes, and unique traceability codes onto product and packaging.

Domino employs over 3,000 people worldwide and sells to more than 120 countries through a global network of 29 subsidiary offices and more than 200 distributors. Domino's manufacturing facilities are located in China, Germany, India, Sweden, Switzerland, UK, and the USA.

Domino became an autonomous division within Brother Industries Ltd. on 11th June 2015.