PR: Kezzler announces Scott Farms track and trace tobacco solution

Kezzler AS, a leader in serialization and tracking and tracing business services today announced they have successfully executed a full track and trace program in support of Scott Farms’ tobacco operations in the US. Kezzler’s cloud-based traceability platform enable real-time seed-to-sale traceability, shipment tracking and production analysis with minimal infrastructure needs, bypassing the complex requirements usually associated with track and trace programs. The Kezzler solution also allows for a highly accurate documentation.

Located in North Carolina, Scott Farms is a six-generation family agriculture business and has been one of the cornerstone tobacco and sweet potato farms in the United States.

In the aftermath of the Fair and Equitable Tobacco Reform Act in 2004 and due to Government buyouts, the number of tobacco farmers has been drastically reduced and hence the competition become even fiercer. While Scott Farms always have been at the forefront of the tobacco farming community, the company saw this as an opportunity and has once again taken a leadership position by embracing new and innovative technologies to provide real-time farm to sale transparency and significantly improve operational efficiency and productivity. Along with the modernization of field production, the company is embracing new technologies such as Kezzler’s cloud platform to serialize tobacco bales; innovative ideas are helping Scott Farms transform into a highly efficient global business.

“Our farming operation was built to offer the best and safest products to our customers”, said Scott Farms president, Sonny Scott. “In order for us to stay at the forefront, we have to innovate and invest in new technologies and strategies. Looking at our products and processes, traceability makes us safer and more efficient in the way we do business.”

The tobacco industry has sought efficient solutions to full value chain traceability, from sources of raw materials through finished product manufacturing and all the way to the consumer. This serves the internal needs of a company’s safety management system with respect to supplier management, oversight of supply chain management, and the efficient conduct of potential rapid and targeted recall. However, in an industry with tight margins, ensuring traceability and transparency without compromising on competitiveness is essential. Technological solutions must support mass volumes at low cost and high speed, enabling communication between actors in real-time while ensuring adaptability and minimal implementation burden.

“Our work with Scott Farms is another example of the power of our cloud platform. By using our digitalization technology at the tobacco bale level, we are able to provide Scott Farms with an innovative and cost-effective technology solution that significantly reduces their operational costs, keeps real-time track of yield and productivity, and improves their profit margins,” said Thomas Körmendi, CEO of Kezzler.