PR: SICPA and Product DNA announce new partnership to promote brand potection

SICPA and Product DNA are pleased to announce a new partnership agreement that will combine both companies’ expertise and experience in brand protection.

This partnership will allow both companies to complement each other in the field of authentication and identification. SICPA provides material-based security features, from overt to forensic as well as digital integrity services while Product DNA brings e-platforms in product and supply chain traceability.

Product DNA uses the KSI® Blockchain technology in respect-code.org, a public platform dedicated to publishing and promoting traceability and transparency of consumer goods. The blockchain technology increases trust among stakeholders involved in a supply chain: from the end consumers, to brands, suppliers and third parties. Product DNA integrates the blockchain at all levels: signed supply chains and signed certificates reduce the risk of fake information, signed handshakes reinforce the commitment of suppliers to providing accurate information.

The combination of SICPA’s and Product DNA’s expertise in their respective field has been demonstrated to be vital for many companies, in various industries, such as cosmetics, construction, food & beverages, luxury, textile, watchmakers, and leather goods.

About SICPA

SICPA is a leading global provider of secured authentication, identification and traceability solutions and services and a long-trusted advisor to governments, central banks, high security printers and industry. Founded in 1927, headquartered in Switzerland and operating on five continents, SICPA’s mission is to Enable Trust through constant innovation. Every day, governments, companies and millions of people rely on us to protect the integrity and value of their currency, personal identity, documents, products, and brands.

SICPA has established a global partnership with Guardtime®, the world’s leading enterprise blockchain company. Guardtime®’s KSI® Blockchain has been in operation for more than ten years, securing public services for the Government of Estonia, NATO and numerous other government entities (and leading Fortune 500 companies). The KSI® Blockchain is accredited as a qualified trust service under the EU’s e-IDAS regulation.

About Product DNA

Product DNA SA, a Swiss based company, is specialized in product traceability, supply chain monitoring as well as brands advisory in their efforts to achieve transparency.

In 2005, Product DNA developed in house respect-code.org a traceability platform enabling brand owners to share products information with their customers in full transparency. More than 120 million products are traced by Product DNA’s platform.

With an expertise of more than 15 years, Product DNA makes its skills and knowhow available to any company.