PR: YPB protects MamaCare export range

Brand Protection and Customer Engagement solutions company YPB Group Limited has commenced supply of YPB’s invisible tracer to MamaCare, a leading brand of premium pregnancy products including nutritional milk formula supplements and other well-being products for expectant and nursing mothers.

Mamacare will initially use YPB’s invisible tracer technology to protect its export products, particularly the newly released export range of nutritional milk formula for pregnant women, as it experiences rapid growth distributing into Pan Asian markets.

MamaCare's chief executive Phillip James said: "We've invested a lot of time and money to create world leading Australian made pregnancy products, and want to ensure the integrity of the MamaCare brand by using the best available technology to protect it. The YPB forensic tracer technology affords us this protection as we continue our global expansion."

YPB Executive Chairman John Houston said: "The application of our invisible tracer to MamaCare's nutritional milk formula tins is another milestone in offering our anti-counterfeit solutions to this high demand and rapidly expanding product sector. There has been significant press around the challenges the nutritional milk formula sector faces and our capability offers peace of mind to brand owners, consumers and authorised distribution channels.

"YPB has been actively working with brands seeking protection from counterfeiting in higher risk markets, and our solution for MamaCare was very cost effective as we worked within its existing packaging supplier relationships and production processes."